Is Instagram Ageist? Say whaaat...
Instagram have been very open about their focus being on young people and creators because they are 'trend setters'... well hello me!These young people are our future clients and even current customers. They may not be buying real estate just yet, but they certainly love to look. They're very savvy shoppers and right into DIY styling and design, making Instagram the ideal Social Media channel.
- More than 38% of the Australian population are on Insta.
- Largest group being aged between 25-34.
- 56.9% are women.....Hello decision makers.
Let's be real, majority of the decision makers in real estate, interior design, styling and building are women. If the wife / partner does not like it, the husband wouldn't dare to buy. That's the general consensus, making it almost fact.
Instagram has created a range of features to suit the creativity of its users. It offers, posts, reels, stories, videos and creative tools including royalty-free music, filters, stickers, live video, video record and post.
Word has it that the more of its features you use, the more Instagram will prioritise your post! This encourages a culture of testing and measuring the most effective content format to help you drive your business further.
Which ones are you using?
Here are some other fun facts and reasons to get your social media strategy and plans in tact!
Website: pickledpearmedia.com.au
[This information is general in nature written for the non-marketing professional in small and sole trader businesses. For more detailed information and definitions please contact Pickled Pear Media]